If you think TV is the best way to reach the masses, think again. Well, if you’re after the masses between the ages of 18 & 34 you’ll be better off starting a YouTube channel. Obviously just up and starting a YouTube channel doesn’t automatically guarantee more viewers than a cable network, but utilizing a platform with such a wide user base makes a lot of sense. If you’ve been putting off adding video to your strategy, now’s the time to give it a go, just take a look at a few of YouTubes most recent stats.
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year
- 100 hours of video are uploaded to YouTube every minute
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 56 countries and across 61 languages
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
- Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year
Impressive to say the least. You don’t need to be a professional actor, voice over artist or musician to be successful on YouTube. Start small, introduction videos, five minute videos explaining what your business does. They’re are a number of things YouTube can do for your business, you just need to be willing to invest the time!
